Wood Beaver
Brand Creation
Client:
Wood Beaver
Sector:
Forestry
The Project
During this project I designed the logo and branding for a Canadian logging company named ‘Wood Beaver’.
My first task was to create the logo, which I wanted to be fun and relatable, a mascot to spearhead the brand identity. I used Adobe Illustrator to sketch and detail the logo knowing that the vector-based file could be reproduced at any size.
Next, I selected the brand typography and colour palette, and then designed business stationery along with merchandise.
App Icon
My final task was creating a fun app icon to serve as the main visual brand face in app stores and on device home screens. Throughout this project I used Illustrator for the vector graphics and Photoshop to process the photographic images. Finally, I assembled everything in Figma, leveraging its advanced auto-layout capabilities to build this case study.
Other Projects
Nevis Smart Watches
Digital Product Design
My Food Mobile App
Digital Product Design
© SRD 2026
Wood Beaver
Brand Creation
Client:
Wood Beaver
Sector:
Forestry
The Project
During this project I designed the logo and branding for a Canadian logging company named ‘Wood Beaver’.
My first task was to create the logo, which I wanted to be fun and relatable, a mascot to spearhead the brand identity. I used Adobe Illustrator to sketch and detail the logo knowing that the vector-based file could be reproduced at any size.
Next, I selected the brand typography and colour palette, and then designed business stationery along with merchandise.
App Icon
My final task was creating a fun app icon to serve as the main visual brand face in app stores and on device home screens. Throughout this project I used Illustrator for the vector graphics and Photoshop to process the photographic images. Finally, I assembled everything in Figma, leveraging its advanced auto-layout capabilities to build this case study.
Other Projects
Nevis Smart Watches
Digital Product Design
My Food Mobile App
Digital Product Design
© SRD 2026
Wood Beaver
Brand Creation
Client:
Wood Beaver
Sector:
Forestry
The Project
During this project I designed the logo and branding for a Canadian logging company named ‘Wood Beaver’.
My first task was to create the logo, which I wanted to be fun and relatable, a mascot to spearhead the brand identity. I used Adobe Illustrator to sketch and detail the logo knowing that the vector-based file could be reproduced at any size.
Next, I selected the brand typography and colour palette, and then designed business stationery along with merchandise.
App Icon
My final task was creating a fun app icon to serve as the main visual brand face in app stores and on device home screens. Throughout this project I used Illustrator for the vector graphics and Photoshop to process the photographic images. Finally, I assembled everything in Figma, leveraging its advanced auto-layout capabilities to build this case study.
Other Projects
Nevis Smart Watches
Digital Product Design
My Food Mobile App
Digital Product Design
© SRD 2026