Dash
Digital Product Design
Client:
Dash
Sector:
Media
The Dash Project
The Dash project began when I was approached by a startup who wanted to build a white-label dashboard for clients with busy schedules.
I started by creating a brand identity for the startup and then developed a design system for the dashboard.
The collective wanted detailed hi-fidelity prototypes ready for developer handoff. This included the screens for a password protected login and account verification.
#6044DA
#AF36C5
#E91C0D
#FF7518
#0A78E2
#0AC0D8
#40B945
#FFD000
User-Focused Design
Everything about the dashboard needed to be user-friendly, intuitive, and accessible. A key consideration was the white-label functionality, which allows clients to customise the dashboard with their own logo and brand colour. The logo sits in the top left corner of every page, while the brand colour applies to the background and key components throughout the interface. The prototypes below use the ‘Dash’ branding to demonstrate this customisation.
Under the "My Dashboard" tab, users can upload their logo and either enter a custom colour code or use the picker provided. To ensure optimal contrast and legibility, users must also choose between light or dark text to overlay their selected colour.
Other Projects
My Food Mobile App
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026
Dash
Digital Product Design
Client:
Dash
Sector:
Media
The Dash Project
The Dash project began when I was approached by a startup who wanted to build a white-label dashboard for clients with busy schedules.
I started by creating a brand identity for the startup and then developed a design system for the dashboard.
The collective wanted detailed hi-fidelity prototypes ready for developer handoff. This included the screens for a password protected login and account verification.
#6044DA
#AF36C5
#E91C0D
#FF7518
#0A78E2
#0AC0D8
#40B945
#FFD000
User-Focused Design
Everything about the dashboard needed to be user-friendly, intuitive, and accessible. A key consideration was the white-label functionality, which allows clients to customise the dashboard with their own logo and brand colour. The logo sits in the top left corner of every page, while the brand colour applies to the background and key components throughout the interface. The prototypes below use the ‘Dash’ branding to demonstrate this customisation.
Under the "My Dashboard" tab, users can upload their logo and either enter a custom colour code or use the picker provided. To ensure optimal contrast and legibility, users must also choose between light or dark text to overlay their selected colour.
Other Projects
My Food Mobile App
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026
Dash
Digital Product Design
Client:
Dash
Sector:
Media
The Dash Project
The Dash project began when I was approached by a startup who wanted to build a white-label dashboard for clients with busy schedules.
I started by creating a brand identity for the startup and then developed a design system for the dashboard.
The collective wanted detailed hi-fidelity prototypes ready for developer handoff. This included the screens for a password protected login and account verification.
#6044DA
#AF36C5
#E91C0D
#FF7518
#0A78E2
#0AC0D8
#40B945
#FFD000
User-Focused Design
Everything about the dashboard needed to be user-friendly, intuitive, and accessible. A key consideration was the white-label functionality, which allows clients to customise the dashboard with their own logo and brand colour. The logo sits in the top left corner of every page, while the brand colour applies to the background and key components throughout the interface. The prototypes below use the ‘Dash’ branding to demonstrate this customisation.
Under the "My Dashboard" tab, users can upload their logo and either enter a custom colour code or use the picker provided. To ensure optimal contrast and legibility, users must also choose between light or dark text to overlay their selected colour.
Other Projects
My Food Mobile App
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026