Pitch Bespoke Camping
Digital Product Refresh
Client:
Pitch
Sector:
Digital
We Are Pitch
UI/UX Case Study
Project Overview
Pitch is a camping experience provider with sites throughout the UK. The company have great reviews and a loyal following but were failing to attract new customers. Research showed that this was due to an unresponsive website and a negative user experience.
The Problem
The outdated website had a good number of unique visitors but retention was low resulting in a high bounce rate and a lack of new bookings.
60
Average percentage of unique
visitors per month
80
Typical bounce rate
of unique visitors
20
Bookings from unique
visitors per month
My Role
My role was to analyse the existing user research data and design a responsive website that would improve the overall user experience, and in turn, increase bookings.
Analysis
UX Design
Wireframing
UI Design
Prototyping
Design System
Colour Palette
Fonts
Bebas Neue
Roboto
Condensed
Graphics
N
S
W
E
Grid Layout
Wireframing
I created hi-fidelity wireframes to illustrate the key features of the new website on desktop, tablet, and mobile devices. This was especially important for the mobile screens to highlight the responsiveness and improved usability.
Mobile View
Iterating on feedback from wireframe testing I designed fully interactive prototypes. The new design includes large touch targets to ensure ease of use and accessibility.
Trending Sites
Each week we highlight our trending sites based purely on customer reviews and feedback...
The Pines
England
A peaceful forest pitch.
Visit
High Peak
Wales
With views over Snowdonia.
Visit
Loch View
Scotland
A remote lochside pitch.
Visit
A peaceful forest pitch.
A peaceful forest pitch.
Explore
08:00
Sign In
Find Your Perfect Pitch
Tablet View
Tablet views showing the home screen scroll and checkout page.
Sign In
Other Projects
Nevis Smart Watches
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026
Pitch Bespoke Camping
Digital Product Refresh
Client:
Pitch
Sector:
Digital
We Are Pitch
UI/UX Case Study
Project Overview
Pitch is a camping experience provider with sites throughout the UK. The company have great reviews and a loyal following but were failing to attract new customers. Research showed that this was due to an unresponsive website and a negative user experience.
The Problem
The outdated website had a good number of unique visitors but retention was low resulting in a high bounce rate and a lack of new bookings.
60
Average percentage of unique
visitors per month
80
Typical bounce rate of unique visitors
20
Bookings from unique
visitors per month
My Role
My role was to analyse the existing user research data and design a responsive website that would improve the overall user experience, and in turn, increase bookings.
Analysis
UX Design
Wireframing
UI Design
Prototyping
Design System
Colour Palette
Fonts
Bebas Neue
Roboto Condensed
Graphics
N
S
W
E
Grid Layout
Wireframing
I created hi-fidelity wireframes to illustrate the key features of the new website on desktop, tablet, and mobile devices. This was especially important for the mobile screens to highlight the responsiveness and improved usability.
Mobile View
Iterating on feedback from wireframe testing I designed fully interactive prototypes. The new design includes large touch targets to ensure ease of use and accessibility.
Trending Sites
Each week we highlight our trending sites based purely on customer reviews and feedback...
The Pines
England
A peaceful forest pitch.
Visit
High Peak
Wales
With views over Snowdonia.
Visit
Loch View
Scotland
A remote lochside pitch.
Visit
A peaceful forest pitch.
A peaceful forest pitch.
Explore
08:00
Sign In
Find Your Perfect Pitch
Tablet View
Tablet views showing the home screen scroll and checkout page.
Sign In
Other Projects
Nevis Smart Watches
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026
Pitch Bespoke Camping
Digital Product Refresh
Client:
Pitch
Sector:
Digital
We Are Pitch
UI/UX Case Study
Project Overview
Pitch is a camping experience provider with sites throughout the UK. The company have great reviews and a loyal following but were failing to attract new customers. Research showed that this was due to an unresponsive website and a negative user experience.
The Problem
The outdated website had a good number of unique visitors but retention was low resulting in a high bounce rate and a lack of new bookings.
60
Average percentage of unique
visitors per month
80
Typical bounce rate
of unique visitors
20
Bookings from unique
visitors per month
My Role
My role was to analyse the existing user research data and design a responsive website that would improve the overall user experience, and in turn, increase bookings.
Analysis
UX Design
Wireframing
UI Design
Prototyping
Design System
Colour Palette
Fonts
Bebas Neue
Roboto Condensed
Graphics
N
S
W
E
Grid Layout
Wireframing
I created hi-fidelity wireframes to illustrate the key features of the new website on desktop, tablet, and mobile devices. This was especially important for the mobile screens to highlight the responsiveness and improved usability.
Mobile View
Iterating on feedback from wireframe testing I designed fully interactive prototypes. The new design includes large touch targets to ensure ease of use and accessibility.
Trending Sites
Each week we highlight our trending sites based purely on customer reviews and feedback...
The Pines
England
A peaceful forest pitch.
Visit
High Peak
Wales
With views over Snowdonia.
Visit
Loch View
Scotland
A remote lochside pitch.
Visit
A peaceful forest pitch.
A peaceful forest pitch.
Explore
08:00
Sign In
Find Your Perfect Pitch
Tablet View
Tablet views showing the home screen scroll and checkout page.
Sign In
Other Projects
Nevis Smart Watches
Digital Product Design
Wood Beaver
Branding Design
© SRD 2026